Most website design and ecommerce platforms provide features that allow you to set the metadata for each page, product, and blog post within your website. If you are writing your code by hand, then there are many guides available online that provide the exact code snippets that you can include in the section of your HTML documents. Google has asked webmasters to provide this information, and they reward those who do so. SEO is about building a stack of credibility factors with Google. If your competitors have good content, but they don’t fill out all their meta-data options, then you can still beat them. Metadata can mean the difference between ranking or not ranking for a given keyword. Similarly to the creator tag, the twitter:site tag can be used to reference the Twitter account of the website.I consent to receive Ecwid Newsletter. The twitter:creator tag is a way to reference the Twitter account of the author. player is for multimedia content like videos and app can be used to directly link to an app. For most web content like websites, articles, posts, and so on, summary_large_image or summary are recommended. There are four accepted values: summary, summary_large_image, player, and app. The twitter:card tag describes how the content is formatted in a tweet. For example, if no twitter:title tag is found, Twitter will use the og:title tag. Luckily, Twitter uses the Open Graph tags as a fallback, so we do not need to add them twice. In addition to the Open Graph tags that are used by many different websites, Twitter has added their own custom meta tags. To correctly reference the original source of your content, you can also specify the canonical URL with the og:url tag. Common values are website, article, video.movie, or music.song (all types are listed on the Open Graph protocol’s website). The og:type tag tells the social media parser the type of content on your website. The og:description tag is similar to the normal SEO description tag and it summarizes the content on your page in 1-2 sentences. The recommended size is 1,200 by 630 pixels (1.91:1 aspect ratio), but different platforms may use slightly different dimensions. Because multimedia assets increase the engagement of your posts, this will make the biggest difference. The og:image tag can be used to specify an image that is included in the preview of your content on social media. Typically, this is going to be the same as the main title tag of the website. You can use the og:title tag to specify the title of your website or post. Here are the most important tags you should include on your website: og:title However, most of them aren’t required and you will typically only need a few (a complete list can be found on the Open Graph protocol’s website and the Twitter Developer docs). The Open Graph protocol and Twitter Cards include a bunch of meta tags for many different purposes. So you always have an image you can use for the social media image tag, and you absolutely should do so. When you write a blog post, you are probably going to create a header image anyway and your website will have a logo at the very least. Therefore, the image tag may be the most important of the three. However, search engines do not use social media tags for their rankings, so you will need both.Īs mentioned, social media posts that include images and other multimedia assets perform better in every category compared to posts without images. The Open Graph and Twitter Card versions fulfill the same role and you can typically copy the values from the SEO tags. If you are familiar with SEO, you may know the importance of the normal title and description tags. The most important social media meta tags are title, description, and image. In 2012, Twitter expanded on the idea and added additional Twitter-specific tags. The Open Graph protocol was introduced by Facebook in 2010 as a way to enrich external content that is shared by its users. There are two important categories of social media meta tags: the Open Graph protocol and Twitter Cards.
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